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- catalog contributor b6313957.
- catalog contributor b6313958.
- catalog contributor b6313959.
- catalog created "[c1964]".
- catalog date "1964".
- catalog date "[c1964]".
- catalog dateCopyrighted "[c1964]".
- catalog description "Includes bibliographical references.".
- catalog description "The American art of wanting, by W.J. Regan.--Competition, innovation and marketing management, by W. Lazer.--A competitive edge in marketing communications, by J.H. Myers.--The phenomenological situational episode: A competitive tool for marketing management, by G.A. Field and J. Douglas.--Some unresolved questions in retail competition, by S.C. Hollander.--Advertising research in action, by S.H. Britt.--The role of point of purchase display in the manufacturer's marketing mix, by B.C. McCammon.--The salesman and competition, by J.M. Rathmell.--Automation and mechanization: the competitive edge, by C.R. Goeldner.--Contactual competition in aerospace marketing, by W.H. Reynolds.--Meeting opportunities in the Common Market, by J.D. Calderwood.--Marketing opportunities in the developing economies of India and Pakistan, by R.R. Mead.--Competition in freight transport, by L.L. Waters.--Autopsies of marketing failures, by T.L. Berg.".
- catalog extent "v, 203 p.".
- catalog issued "1964".
- catalog issued "[c1964]".
- catalog language "eng".
- catalog publisher "[Los Angeles] Dept. of Marketing and Business Logistics, Graduate School of Business Administration, University of Southern California".
- catalog subject "HF5415 .C54737".
- catalog subject "Marketing.".
- catalog tableOfContents "The American art of wanting, by W.J. Regan.--Competition, innovation and marketing management, by W. Lazer.--A competitive edge in marketing communications, by J.H. Myers.--The phenomenological situational episode: A competitive tool for marketing management, by G.A. Field and J. Douglas.--Some unresolved questions in retail competition, by S.C. Hollander.--Advertising research in action, by S.H. Britt.--The role of point of purchase display in the manufacturer's marketing mix, by B.C. McCammon.--The salesman and competition, by J.M. Rathmell.--Automation and mechanization: the competitive edge, by C.R. Goeldner.--Contactual competition in aerospace marketing, by W.H. Reynolds.--Meeting opportunities in the Common Market, by J.D. Calderwood.--Marketing opportunities in the developing economies of India and Pakistan, by R.R. Mead.--Competition in freight transport, by L.L. Waters.--Autopsies of marketing failures, by T.L. Berg.".
- catalog title "Competition in marketing. Edited by Taylor W. Meloan and Charles M. Whitlo.".
- catalog type "text".