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- catalog contributor b6313983.
- catalog created "[1974]".
- catalog date "1974".
- catalog date "[1974]".
- catalog dateCopyrighted "[1974]".
- catalog description "Bibliography: p. 171-188.".
- catalog extent "xiii, 190 p.".
- catalog identifier "088410253X".
- catalog issued "1974".
- catalog issued "[1974]".
- catalog language "eng".
- catalog publisher "Cambridge, Mass., Ballinger Pub. Co.,".
- catalog subject "659.1".
- catalog subject "Advertising Rate of return.".
- catalog subject "Advertising.".
- catalog subject "Competition.".
- catalog subject "HF5821 .F45".
- catalog title "Advertising and competition; theory, measurement, fact [by] James M. Ferguson.".
- catalog type "text".