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- catalog contributor b6314140.
- catalog created "[1975]".
- catalog date "1975".
- catalog date "[1975]".
- catalog dateCopyrighted "[1975]".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "pt. 1. Introduction -- The Nature of Marketing -- The Elementary Theory of Trade -- Risk, Uncertainty, and Marketing Intelligence -- pt. 2. The Structure of Demand -- Consumer Demand and the Macro Consumption Expenditure Fuction -- Family Expenditures: Micro Consumption Expenditure Functions -- Product and Service Demands: Mini Macro Consumption Expenditure Functions -- The Structure of Derived Demand -- pt. 3. The Structure of the Marketing Industry -- Organization fo the Marketing System -- The Real Firm -- Size and Efficiency of Retail Institutions -- The Wholesale Firm -- Vertical Market Structure -- pt. 4. Marketing Policies -- Horizontal Price Relationships -- Pricing in the Multiproduct Marketing Firm -- Vertical Price Policy -- Product and Service Differentiation -- Advertising Expenditure Models -- Economic Effects of Advertising -- Marketing Logistics: Space Relationships -- pt. 5. Appraisal of Market Structure and Behavior -- Marketing and Economic Development -- The Price of Marketing -- Marketing Efficiency -- The Market System and Social Welfare.".
- catalog extent "viii, 728 p. :".
- catalog hasFormat "Economics of marketing.".
- catalog identifier "0060416955".
- catalog isFormatOf "Economics of marketing.".
- catalog issued "1975".
- catalog issued "[1975]".
- catalog language "eng".
- catalog publisher "New York : Harper & Row,".
- catalog relation "Economics of marketing.".
- catalog subject "380.1".
- catalog subject "HF5415 .D73".
- catalog subject "Marketing.".
- catalog tableOfContents "pt. 1. Introduction -- The Nature of Marketing -- The Elementary Theory of Trade -- Risk, Uncertainty, and Marketing Intelligence -- pt. 2. The Structure of Demand -- Consumer Demand and the Macro Consumption Expenditure Fuction -- Family Expenditures: Micro Consumption Expenditure Functions -- Product and Service Demands: Mini Macro Consumption Expenditure Functions -- The Structure of Derived Demand -- pt. 3. The Structure of the Marketing Industry -- Organization fo the Marketing System -- The Real Firm -- Size and Efficiency of Retail Institutions -- The Wholesale Firm -- Vertical Market Structure -- pt. 4. Marketing Policies -- Horizontal Price Relationships -- Pricing in the Multiproduct Marketing Firm -- Vertical Price Policy -- Product and Service Differentiation -- Advertising Expenditure Models -- Economic Effects of Advertising -- Marketing Logistics: Space Relationships -- pt. 5. Appraisal of Market Structure and Behavior -- Marketing and Economic Development -- The Price of Marketing -- Marketing Efficiency -- The Market System and Social Welfare.".
- catalog title "Economics of marketing / Edna Douglas.".
- catalog type "Lehrbuch. swd".
- catalog type "text".