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- catalog contributor b6315709.
- catalog contributor b6315710.
- catalog contributor b6315711.
- catalog created "[1967]".
- catalog date "1967".
- catalog date "[1967]".
- catalog dateCopyrighted "[1967]".
- catalog description "Includes bibliographical references.".
- catalog extent "115 p.".
- catalog hasFormat "Promotion: A behavioral view.".
- catalog isFormatOf "Promotion: A behavioral view.".
- catalog isPartOf "Prentice-Hall foundations of marketing series".
- catalog issued "1967".
- catalog issued "[1967]".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J., Prentice-Hall".
- catalog relation "Promotion: A behavioral view.".
- catalog subject "659.1".
- catalog subject "Advertising.".
- catalog subject "Communication.".
- catalog subject "HF5821 .B634".
- catalog subject "Sales promotion.".
- catalog title "Promotion: A behavioral view [by] Harper W. Boyd, Jr. [and] Sidney J. Levy.".
- catalog type "text".