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- catalog contributor b6316016.
- catalog contributor b6316017.
- catalog contributor b6316018.
- catalog contributor b6316019.
- catalog created "c1977.".
- catalog date "1977".
- catalog date "c1977.".
- catalog dateCopyrighted "c1977.".
- catalog description "Includes bibliographies and indexes.".
- catalog extent "xi, 559 p. ;".
- catalog hasFormat "Contemporary marketing thought.".
- catalog identifier "0877570981 :".
- catalog isFormatOf "Contemporary marketing thought.".
- catalog isPartOf "Series (American Marketing Association) ; no. 41.".
- catalog isPartOf "Series - American Marketing Association ; no. 41".
- catalog issued "1977".
- catalog issued "c1977.".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association,".
- catalog relation "Contemporary marketing thought.".
- catalog subject "658.8".
- catalog subject "HF5415 .M2979 1977".
- catalog subject "Marketing Congresses.".
- catalog title "Contemporary marketing thought : 1977 educator's proceedings / edited by Barnett A. Greenberg and Danny N. Bellenger.".
- catalog type "Conference proceedings. fast".
- catalog type "text".