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- catalog contributor b6317697.
- catalog contributor b6317698.
- catalog created "1970.".
- catalog date "1970".
- catalog date "1970.".
- catalog dateCopyrighted "1970.".
- catalog extent "xix,127 p. ;".
- catalog isPartOf ""Series 32."".
- catalog issued "1970".
- catalog issued "1970.".
- catalog language "eng".
- catalog publisher "Chicago : AMA,".
- catalog subject "HF5415 .B678 1970".
- catalog subject "Marketing.".
- catalog title "Broadening the concept of marketing : 1970 Fall conference abstracts of papers / American Marketing Association ; edited by David L. Sparks.".
- catalog type "text".