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- catalog alternative "Market and media evaluation.".
- catalog contributor b6318186.
- catalog contributor b6318187.
- catalog created "[1969]".
- catalog date "1969".
- catalog date "[1969]".
- catalog dateCopyrighted "[1969]".
- catalog description "Includes bibliographical references.".
- catalog description "Marketing to Business, Industry, Government and the Professions / John B. Hunter Jr. -- Advertising to Business, Industry, Government and the Profession / Harold W. Hoffman -- Identifying the Markets / George A. Young -- Opportunities and Responsibilities for Marketing Research / George W. Green -- The Unique Role of the Business Press / Harvey A. Harkaway -- Analyzing and Evaluating the Circulation of Business Publications / George Wold -- Evaluating the Environment of Business Publication Editorial and Advertising Content / C. Kenneth Emery -- How a Media Buyer Looks at and Uses the AIA Business Publication Data Form / James R. Gentile -- Using Media to Accomplish toe Objectives / R. Hugh Dundas Jr. -- The Computer Promises, Pitfalls, and Practices / Malcolm B. Ochs -- Business Marketing, Markets, and Media International / Howard G. Sawyer.".
- catalog extent "xiii, 434 p.".
- catalog hasFormat "M.A.M.E., market and media evaluation.".
- catalog isFormatOf "M.A.M.E., market and media evaluation.".
- catalog issued "1969".
- catalog issued "[1969]".
- catalog language "eng".
- catalog publisher "[New York] Macmillan".
- catalog relation "M.A.M.E., market and media evaluation.".
- catalog subject "658.8".
- catalog subject "Advertising media planning.".
- catalog subject "HF5823 .S315".
- catalog subject "Marketing.".
- catalog tableOfContents "Marketing to Business, Industry, Government and the Professions / John B. Hunter Jr. -- Advertising to Business, Industry, Government and the Profession / Harold W. Hoffman -- Identifying the Markets / George A. Young -- Opportunities and Responsibilities for Marketing Research / George W. Green -- The Unique Role of the Business Press / Harvey A. Harkaway -- Analyzing and Evaluating the Circulation of Business Publications / George Wold -- Evaluating the Environment of Business Publication Editorial and Advertising Content / C. Kenneth Emery -- How a Media Buyer Looks at and Uses the AIA Business Publication Data Form / James R. Gentile -- Using Media to Accomplish toe Objectives / R. Hugh Dundas Jr. -- The Computer Promises, Pitfalls, and Practices / Malcolm B. Ochs -- Business Marketing, Markets, and Media International / Howard G. Sawyer.".
- catalog title "M. A. M. E., market and media evaluation; the AIA handbook of advertising to business, industry, government, and the professions. Editor in chief: Robert D. Schiller.".
- catalog title "Market and media evaluation.".
- catalog type "text".