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- catalog contributor b6318569.
- catalog created "1973.".
- catalog date "1973".
- catalog date "1973.".
- catalog dateCopyrighted "1973.".
- catalog description "Bibliography: p. 157-168.".
- catalog extent "ix, 176 p.".
- catalog identifier "0444410740 :".
- catalog issued "1973".
- catalog issued "1973.".
- catalog language "eng".
- catalog publisher "Amsterdam, New York; Elsevier Scientific Pub. Co.,".
- catalog subject "659.1".
- catalog subject "Advertising Mathematical models.".
- catalog subject "Advertising media Selection Mathematical models".
- catalog subject "HF5827 .G46".
- catalog title "Advertising planning; mathematical models in advertising media planning.".
- catalog type "text".