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- catalog contributor b6336120.
- catalog created "[1971]".
- catalog date "1971".
- catalog date "[1971]".
- catalog dateCopyrighted "[1971]".
- catalog description "Includes bibliographical references.".
- catalog extent "xiv, 720 p.".
- catalog identifier "0471519855".
- catalog isPartOf "The Wiley marketing series".
- catalog issued "1971".
- catalog issued "[1971]".
- catalog language "eng".
- catalog publisher "New York, Wiley".
- catalog subject "658.8".
- catalog subject "HF5415 .L329".
- catalog subject "Marketing.".
- catalog title "Marketing management; a systems perspective.".
- catalog type "text".