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- catalog contributor b6336157.
- catalog created "[1971]".
- catalog date "1971".
- catalog date "[1971]".
- catalog dateCopyrighted "[1971]".
- catalog description "Includes bibliographical references.".
- catalog description "Introduction: A Pricing Example -- Relevant Cost -- Demand and Competition -- Marketing Mix -- Summary -- Cost and Demand -- Cost Demand -- Pricing Goals and Basic Pricing Rules -- Pricing Goals -- Pricing in the Short Run -- Long-run Pricing Considerations -- The Competitive Impact Upon Pricing -- Monopoly -- Oligopoly -- Pure Competition -- Optimal Pricing in Marketing Mix and Product Line Context -- Limit Price -- The Dorfman-Steiner Theorem -- The Brems-Verdoorn Oasis-and-Desert Maps -- Pricing in a Multiple-Product Firm -- Multiple-Product Pricing in the Total Mix Context -- Selected Pricing Topics -- Target Rate-of-Return Pricing -- Pricing at Retail -- Retail Market Experiment -- Subjetive Probabilities in Pricing Decisions -- Legal Constraints on Pricing -- Horizontal Price Agreements -- Price Discrimination -- Resale Price Maintenance -- Review and Prospects.".
- catalog extent "x, 116 p.".
- catalog hasFormat "Pricing decisions and marketing policy.".
- catalog identifier "0136996604".
- catalog isFormatOf "Pricing decisions and marketing policy.".
- catalog isPartOf "Prentice-Hall Foundations of marketing series".
- catalog issued "1971".
- catalog issued "[1971]".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J., Prentice-Hall".
- catalog relation "Pricing decisions and marketing policy.".
- catalog subject "658.8/16".
- catalog subject "HF5415 .P233".
- catalog subject "Marketing.".
- catalog subject "Pricing.".
- catalog tableOfContents "Introduction: A Pricing Example -- Relevant Cost -- Demand and Competition -- Marketing Mix -- Summary -- Cost and Demand -- Cost Demand -- Pricing Goals and Basic Pricing Rules -- Pricing Goals -- Pricing in the Short Run -- Long-run Pricing Considerations -- The Competitive Impact Upon Pricing -- Monopoly -- Oligopoly -- Pure Competition -- Optimal Pricing in Marketing Mix and Product Line Context -- Limit Price -- The Dorfman-Steiner Theorem -- The Brems-Verdoorn Oasis-and-Desert Maps -- Pricing in a Multiple-Product Firm -- Multiple-Product Pricing in the Total Mix Context -- Selected Pricing Topics -- Target Rate-of-Return Pricing -- Pricing at Retail -- Retail Market Experiment -- Subjetive Probabilities in Pricing Decisions -- Legal Constraints on Pricing -- Horizontal Price Agreements -- Price Discrimination -- Resale Price Maintenance -- Review and Prospects.".
- catalog title "Pricing decisions and marketing policy [by] Kristian S. Palda.".
- catalog type "text".