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- catalog contributor b6336195.
- catalog created "[1971]".
- catalog date "1971".
- catalog date "[1971]".
- catalog dateCopyrighted "[1971]".
- catalog description "Bibliography: p. 295-320.".
- catalog extent "xiv, 331 p.".
- catalog identifier "0030791057".
- catalog isPartOf "Editors' series in marketing".
- catalog issued "1971".
- catalog issued "[1971]".
- catalog language "eng".
- catalog publisher "New York, Holt, Rinehart and Winston".
- catalog subject "658.8".
- catalog subject "Diffusion of innovations.".
- catalog subject "HF5415 .R554".
- catalog subject "Marketing.".
- catalog subject "New products.".
- catalog title "Innovative behavior and communication [by] Thomas S. Robertson.".
- catalog type "text".