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- catalog abstract "Divided into six sections, comprising an overview of marketing, analysing the marketplace, consumer behaviour, elements of marketing strategy, carrying out marketing strategy, and broadened marketing perspectives.".
- catalog contributor b6338594.
- catalog created "c1977.".
- catalog date "1977".
- catalog date "c1977.".
- catalog dateCopyrighted "c1977.".
- catalog description "Divided into six sections, comprising an overview of marketing, analysing the marketplace, consumer behaviour, elements of marketing strategy, carrying out marketing strategy, and broadened marketing perspectives.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xvi, 684 p. :".
- catalog hasFormat "Marketing.".
- catalog identifier "0135561000 :".
- catalog isFormatOf "Marketing.".
- catalog issued "1977".
- catalog issued "c1977.".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- catalog relation "Marketing.".
- catalog subject "658.8".
- catalog subject "HF5415 .R578".
- catalog subject "Marketing Management.".
- catalog subject "Marketing.".
- catalog title "Marketing / Larry J. Rosenberg.".
- catalog type "text".