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- catalog contributor b6357869.
- catalog created "1972.".
- catalog date "1972".
- catalog date "1972.".
- catalog dateCopyrighted "1972.".
- catalog description "Staff report to the Federal Trade Commission on Ad Substantiation Program together with supplementary analysis of the submissions and advertisers comments, by Frank E. Moss.".
- catalog extent "iv, 483 p.".
- catalog issued "1972".
- catalog issued "1972.".
- catalog language "eng".
- catalog publisher "Washington, U.S. Govt. Print. Off.,".
- catalog spatial "United States.".
- catalog subject "343/.73/082".
- catalog subject "Advertising laws United States.".
- catalog subject "KF26 .C6 1972b".
- catalog subject "National Institute of Advertising, Marketing, and Society.".
- catalog tableOfContents "Staff report to the Federal Trade Commission on Ad Substantiation Program together with supplementary analysis of the submissions and advertisers comments, by Frank E. Moss.".
- catalog title "Advertising 1972. Hearings, Ninety-second Congress, second session, on S. 1461, to require the furnishing of documentation of claims concerning safety, performance, efficacy, characteristics, and comparative price of advertised products and services [and] S. 1753 amendment no. 1118 to establish a National Institute of Advertising, Marketing, Society. May 16, 18, and 31, 1972.".
- catalog type "text".