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- catalog contributor b6415293.
- catalog contributor b6415294.
- catalog created "1971.".
- catalog date "1971".
- catalog date "1971.".
- catalog dateCopyrighted "1971.".
- catalog description "1. Effects of television advertising on children and adolescents: an overview / Scott Ward -- 2. A cognitive developmental study of children's reactions to television advertising / Joan Blatt, Lyle Spencer, and Scott Ward -- 3. Children's attention to television advertising / Scott Ward, David Levinson, and Daniel Wackman -- 4. Television advertising and intra-family influence: children's purchase influence attempts and parental yielding / Scott Ward and Daniel Wackman -- 5. Adolescent attitudes toward television advertising: preliminary results / Scott Ward and Thomas S. Robertson -- 6. Racial differences in responses to advertising among adolescents / Daniel Wackman, Greg Reale and Scott Ward -- 7. Family and media influences on adolescent consumer learning / Scott Ward and Daniel Wackman.".
- catalog description "Includes bibliographical references.".
- catalog extent "1 v. (various pagings) :".
- catalog issued "1971".
- catalog issued "1971.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Marketing Science Institute,".
- catalog spatial "United States.".
- catalog subject "Television Psychological aspects.".
- catalog subject "Television advertising United States.".
- catalog subject "Television and children.".
- catalog subject "Television and youth.".
- catalog tableOfContents "1. Effects of television advertising on children and adolescents: an overview / Scott Ward -- 2. A cognitive developmental study of children's reactions to television advertising / Joan Blatt, Lyle Spencer, and Scott Ward -- 3. Children's attention to television advertising / Scott Ward, David Levinson, and Daniel Wackman -- 4. Television advertising and intra-family influence: children's purchase influence attempts and parental yielding / Scott Ward and Daniel Wackman -- 5. Adolescent attitudes toward television advertising: preliminary results / Scott Ward and Thomas S. Robertson -- 6. Racial differences in responses to advertising among adolescents / Daniel Wackman, Greg Reale and Scott Ward -- 7. Family and media influences on adolescent consumer learning / Scott Ward and Daniel Wackman.".
- catalog title "Effects of television advertising on children and adolescents / Scott Ward, project director.".
- catalog type "text".