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- catalog contributor b6420956.
- catalog contributor b6420957.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiv, 226 p. :".
- catalog hasFormat "Branding in action.".
- catalog identifier "0077078128 :".
- catalog isFormatOf "Branding in action.".
- catalog isPartOf "McGraw-Hill marketing for professionals series".
- catalog isPartOf "McGraw-Hill marketing for professionals.".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog publisher "London ; New York : McGraw-Hill,".
- catalog relation "Branding in action.".
- catalog spatial "Great Britain".
- catalog subject "658.8/343 20".
- catalog subject "Brand name products Marketing Management Case studies.".
- catalog subject "Brand name products Marketing Management.".
- catalog subject "Brand names".
- catalog subject "Branding (Marketing) Case studies.".
- catalog subject "Branding (Marketing)".
- catalog subject "Corporate image Case studies.".
- catalog subject "HF5415.13 .H348 1993".
- catalog subject "Marketing Great Britain Management.".
- catalog title "Branding in action : cases and strategies for profitable brand management / Graham Hankinson and Philippa Cowking.".
- catalog type "Case studies. fast".
- catalog type "text".