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- catalog contributor b6429905.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "In the beginning: how to be an overnight sensation with Power Direct Marketing -- Objectives: ready -- aim -- fire ... marketing by objectives -- Timetable: everything takes longer than it takes -- Budget: everything costs more than you think -- Audience: target marketing is diving 75 feet into a bucket of water -- Offer: it's amazing how 50% off makes you feel 100% better -- guaranteed! -- Creative: it's nice to meet a creative person ... all my friends are serious -- Production/media: if everything seems to be going well, you've obviously overlooked something! -- Analysis/measurement: winning isn't everything, but who cares about all that other stuff! -- The end: planning is everything. The plan is nothing.".
- catalog description "Includes bibliographical references (p. 305-306) and index.".
- catalog extent "xxi, 314 p. :".
- catalog hasFormat "Power direct marketing.".
- catalog identifier "0844232548 :".
- catalog isFormatOf "Power direct marketing.".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill., USA : NTC Business Books,".
- catalog relation "Power direct marketing.".
- catalog subject "658.8/4 20".
- catalog subject "Direct marketing.".
- catalog subject "HF5415.126 .J874 1994".
- catalog tableOfContents "In the beginning: how to be an overnight sensation with Power Direct Marketing -- Objectives: ready -- aim -- fire ... marketing by objectives -- Timetable: everything takes longer than it takes -- Budget: everything costs more than you think -- Audience: target marketing is diving 75 feet into a bucket of water -- Offer: it's amazing how 50% off makes you feel 100% better -- guaranteed! -- Creative: it's nice to meet a creative person ... all my friends are serious -- Production/media: if everything seems to be going well, you've obviously overlooked something! -- Analysis/measurement: winning isn't everything, but who cares about all that other stuff! -- The end: planning is everything. The plan is nothing.".
- catalog title "Power direct marketing : how to make it work for you / "Rocket" Ray Jutkins.".
- catalog type "text".