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- catalog contributor b6443276.
- catalog contributor b6443277.
- catalog contributor b6443278.
- catalog created "[1965]".
- catalog date "1965".
- catalog date "[1965]".
- catalog dateCopyrighted "[1965]".
- catalog description "Bibliography: p. 481-496.".
- catalog description "The tenuous image of public relations / Albert J. Sullivan -- Public relations down to earth / J.A.R. Pimlott -- New perspective on public relations / Thomas D. Yutzy, Simon Williams -- The social function of public relations / Otto Lerbinger -- The presentation of self in everyday life / Erving Goffman -- Should a public relations man be the mirror image of his boss? / Ralph N. Dove, Otto Lerbinger -- A book review of The American stockholder by Joseph A. Livingston / Bayless Manning -- The apologetics of managerialism / Edward S. Mason -- The strategy of truth / Wilson P. Dizard -- Secrecy, security, and traditions of freedom of information / Bernard Rubin -- Lobbying as a communication process / Lester W. Milbrath -- The need for a positive corporate donative policy / Richard Eells -- Community power and policy science research / Morris Janowitz -- What is information? / Anatol Rapoport -- Toward a philosophy of public relations: images / Albert J. Sullivan -- Influence: the generalized medium of public communication / Otto Lerbinger -- The functional approach to the study of attitudes / Daniel Katz -- What we know about the effects of mass communication: the brink of hope / Joseph T. Klapper -- In conference / Robert F. Bales -- Functional analysis and mass communication / Charles R. Wright -- Listening to people / Ralph G. Nichols, Leonard A. Stevens -- Use of opinion research / Leo Bogart -- Can business afford to ignore social responsibilities? / Keith David -- Values of public relations / Albert J. Sullivan -- Public relations and privacy / George A. Warmer -- The struggle for ethics / David Finn.".
- catalog extent "xii, 513 p.".
- catalog hasFormat "Information, influence & communication.".
- catalog isFormatOf "Information, influence & communication.".
- catalog issued "1965".
- catalog issued "[1965]".
- catalog language "eng".
- catalog publisher "New York, Basic Books".
- catalog relation "Information, influence & communication.".
- catalog subject "301.1523".
- catalog subject "HM263 .L45".
- catalog subject "Public relations.".
- catalog tableOfContents "The tenuous image of public relations / Albert J. Sullivan -- Public relations down to earth / J.A.R. Pimlott -- New perspective on public relations / Thomas D. Yutzy, Simon Williams -- The social function of public relations / Otto Lerbinger -- The presentation of self in everyday life / Erving Goffman -- Should a public relations man be the mirror image of his boss? / Ralph N. Dove, Otto Lerbinger -- A book review of The American stockholder by Joseph A. Livingston / Bayless Manning -- The apologetics of managerialism / Edward S. Mason -- The strategy of truth / Wilson P. Dizard -- Secrecy, security, and traditions of freedom of information / Bernard Rubin -- Lobbying as a communication process / Lester W. Milbrath -- The need for a positive corporate donative policy / Richard Eells -- Community power and policy science research / Morris Janowitz -- What is information? / Anatol Rapoport -- Toward a philosophy of public relations: images / Albert J. Sullivan -- Influence: the generalized medium of public communication / Otto Lerbinger -- The functional approach to the study of attitudes / Daniel Katz -- What we know about the effects of mass communication: the brink of hope / Joseph T. Klapper -- In conference / Robert F. Bales -- Functional analysis and mass communication / Charles R. Wright -- Listening to people / Ralph G. Nichols, Leonard A. Stevens -- Use of opinion research / Leo Bogart -- Can business afford to ignore social responsibilities? / Keith David -- Values of public relations / Albert J. Sullivan -- Public relations and privacy / George A. Warmer -- The struggle for ethics / David Finn.".
- catalog title "Information, influence & communication; a reader in public relations. Edited by Otto Lerbinger and Albert J. Sullivan.".
- catalog type "text".