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- catalog contributor b6449098.
- catalog contributor b6449099.
- catalog created "c1968]".
- catalog date "1968".
- catalog date "c1968]".
- catalog dateCopyrighted "c1968]".
- catalog description "Bibliography: p.77-87.".
- catalog extent "vi, 96 p.".
- catalog hasFormat "How to evaluate mass communications.".
- catalog isFormatOf "How to evaluate mass communications.".
- catalog isPartOf "Advertising research monograph".
- catalog isPartOf "Advertising research monographs.".
- catalog issued "1968".
- catalog issued "c1968]".
- catalog language "eng".
- catalog publisher "[New York, Advertising Research Foundation,".
- catalog relation "How to evaluate mass communications.".
- catalog subject "Advertising Research.".
- catalog subject "HF5827 .H3".
- catalog title "How to evaluate mass communications; the controlled field experiment, by Jack B. Haskins.".
- catalog type "text".