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- catalog contributor b6470046.
- catalog contributor b6470047.
- catalog created "c1956]".
- catalog date "1956".
- catalog date "c1956]".
- catalog dateCopyrighted "c1956]".
- catalog description "v. 1. Issue readers.--v. 2. Advertising ratings.--v. 3. Advertisements studied.".
- catalog extent "3 v.".
- catalog issued "1956".
- catalog issued "c1956]".
- catalog language "eng".
- catalog publisher "[New York,".
- catalog spatial "United States.".
- catalog subject "Advertising Research.".
- catalog subject "Life (Chicago, Ill.)".
- catalog subject "Market surveys United States.".
- catalog tableOfContents "v. 1. Issue readers.--v. 2. Advertising ratings.--v. 3. Advertisements studied.".
- catalog title "A study of printed advertising rating methods. Executed by Alfred Politz Research, Inc.".
- catalog type "text".