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- catalog contributor b6487776.
- catalog created "1990.".
- catalog date "1990".
- catalog date "1990.".
- catalog dateCopyrighted "1990.".
- catalog description "Beginnings -- The three graces of direct marketing -- Direct marketing can do more than you think -- How to get started -- Commonsense direct marketing -- Positioning and other mysteries explained -- How to plan clearly -- Media: a different, more flexible approach -- Your greatest asset -- Where ideas come from and how to express them persuasively -- How to make your creative work virtually foolproof -- How to test and evaluate your results -- Testing versus research and other matters -- How to choose your agency and when to do without one -- Client and agency: the unequal partnership -- The future: full circle.".
- catalog extent "347 p. :".
- catalog hasFormat "Commonsense direct marketing.".
- catalog identifier "0844231827".
- catalog isFormatOf "Commonsense direct marketing.".
- catalog issued "1990".
- catalog issued "1990.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. USA : NTC Business Books,".
- catalog relation "Commonsense direct marketing.".
- catalog subject "Direct marketing.".
- catalog subject "HF5415.126 .B57 1990".
- catalog tableOfContents "Beginnings -- The three graces of direct marketing -- Direct marketing can do more than you think -- How to get started -- Commonsense direct marketing -- Positioning and other mysteries explained -- How to plan clearly -- Media: a different, more flexible approach -- Your greatest asset -- Where ideas come from and how to express them persuasively -- How to make your creative work virtually foolproof -- How to test and evaluate your results -- Testing versus research and other matters -- How to choose your agency and when to do without one -- Client and agency: the unequal partnership -- The future: full circle.".
- catalog title "Commonsense direct marketing / Drayton Bird.".
- catalog type "text".