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- catalog contributor b6488287.
- catalog contributor b6488288.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Planning for direct marketing campaigns -- Define direct marketing goals -- Product planning -- Conducting marketing research -- Forecasting market potential -- Forecasting sales -- Using the direct marketing media -- Media planning -- Direct mail and mailing lists -- Space advertising -- Catalogs -- Card packs and package inserts -- Telemarketing -- Managing creativity in direct marketing -- Direct marketing formats and art -- Copy and production -- Back-end direct marketing -- Inquiry handling -- Back-end analysis -- Marketing arithmetic -- Marketing calculations.".
- catalog extent "vi, 199 p. :".
- catalog hasFormat "Direct marketing checklists.".
- catalog identifier "0844232246 :".
- catalog isFormatOf "Direct marketing checklists.".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill., USA : NTC Business Books,".
- catalog relation "Direct marketing checklists.".
- catalog subject "658.8/4 20".
- catalog subject "Direct marketing Planning.".
- catalog subject "HF5415.126 .S755 1994".
- catalog tableOfContents "Planning for direct marketing campaigns -- Define direct marketing goals -- Product planning -- Conducting marketing research -- Forecasting market potential -- Forecasting sales -- Using the direct marketing media -- Media planning -- Direct mail and mailing lists -- Space advertising -- Catalogs -- Card packs and package inserts -- Telemarketing -- Managing creativity in direct marketing -- Direct marketing formats and art -- Copy and production -- Back-end direct marketing -- Inquiry handling -- Back-end analysis -- Marketing arithmetic -- Marketing calculations.".
- catalog title "Direct marketing checklists / John Stockwell, Henry Shaw.".
- catalog type "text".