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• catalog alternative "Publishers' weekly.".
• catalog created "1976.".
• catalog date "1976".
• catalog date "1976.".
• catalog dateCopyrighted "1976.".
• catalog description "Enthusiasm and timing were S & S's keys to success for "Looking for Mr. Goodbar" / Thomas Weyr -- Publishers can use market research to sell more books / Jon Harden -- TV advertising for books / Peter Ognibene -- How to write cover copy that says "Buy Me!" / Pat Golbitz -- You can sell a book by its cover / Alice K. Turner -- Hardbacks, softbacks and greenbacks / Thomas Weyr -- Getting paperbacks to their readers / Roger H. Smith -- How Mr. Zinni fills the racks in Wilmington, Delaware / Roger H. Smith -- The rising tide of returns / Roger H. Smith -- Distribution, mail orders and remainders -- Radical remedies to improve distribution / John P. Dessauer -- Introducing "The Funnel" -- a regional processing center to handle all book transactions -- Automating the wholesale distribution of paperbacks -- The nightmare of returns : how to put this $13-million loss to better use -- The publishing and selling of mail-order books / Roger H. Smith -- The booming book clubs / Thomas Weyr -- The big boom in remaindering / Paul D. Doebler.".
• catalog description "Helen Meyer, President of Dell Publishing Company / PW Interview -- George Brockway, of W.W. Norton, is an independent publisher with some thoughts to match / PW Interview -- An editor's faith in fiction / Robert Gottlieb -- Fifty years of publishing at Random / John F. Baker -- Book manufacturing 1975 : The challenge to publishing management / Paul D. Doebler -- The new realities in book manufacturing / Edward McSweeney -- The publisher's responsiblility to communicate / Alexander J. Burke, Jr. -- The manufacturer's ability to serve / Charles C. Bronson -- The trouble with production departments / Leonard Shatzkin -- Why managing production is so complicated / Fred M. Kleeberg -- Making up pages on video screens : the last frontier / Paul D. Doebler -- University press research project provides knowledge on in-house composition operations / Paul D. Doebler -- Video editing come to book publishing / Paul D. Doebler -- Marketing : advertising and promotion -- The road to the top for "The Seven-Per-Cent Solution" -- not at all elementary / Thomas Weyr.".
• catalog description "Meet wunderkind : he may be the publisher of tomorrow / Michael Korda -- Editors and other creative people are introduced to the financial side of book operations / Paul D. Doebler -- Some hard facts about the economics of fiction / John P. Dessauer -- Too many books? / John P Dessauer -- The cult of novelty and its fatal consequence to publishers -- The economic hazards of overprinting and inventory inflation -- Too many books? some contrary views / C.G. Benjamin, G.P. Brockway & P.S. Prescott -- Too many books? an author's experience / Anthony Netboy -- Publishing on a shoestring / Merril Pollack -- Midwives, middlemen and auctioneers / Thomas Weyr -- Matters of taste-and tax shelters / Thomas Weyr -- Writers and editors : the publishing lifeline / Barbara A. Bannon -- A fair deal for authors / George Borchardt -- How to read a royalty statement / Georges Borchardt -- Arthur Thornhill, Jr., President of Little, Brown, Surveys the perspective from 34 Beacon Street / PW Interview.".
• catalog extent "vii, 303 p. ;".
• catalog hasFormat "Business of publishing.".
• catalog identifier "0835208931".
• catalog isFormatOf "Business of publishing.".
• catalog issued "1976".
• catalog issued "1976.".
• catalog language "eng".
• catalog publisher "New York : Bowker,".
• catalog relation "Business of publishing.".
• catalog subject "070.5".
• catalog subject "Book industries and trade.".
• catalog subject "Publishers and publishing.".
• catalog subject "Z285 .B86".
• catalog tableOfContents "Enthusiasm and timing were S & S's keys to success for "Looking for Mr. Goodbar" / Thomas Weyr -- Publishers can use market research to sell more books / Jon Harden -- TV advertising for books / Peter Ognibene -- How to write cover copy that says "Buy Me!" / Pat Golbitz -- You can sell a book by its cover / Alice K. Turner -- Hardbacks, softbacks and greenbacks / Thomas Weyr -- Getting paperbacks to their readers / Roger H. Smith -- How Mr. Zinni fills the racks in Wilmington, Delaware / Roger H. Smith -- The rising tide of returns / Roger H. Smith -- Distribution, mail orders and remainders -- Radical remedies to improve distribution / John P. Dessauer -- Introducing "The Funnel" -- a regional processing center to handle all book transactions -- Automating the wholesale distribution of paperbacks -- The nightmare of returns : how to put this $13-million loss to better use -- The publishing and selling of mail-order books / Roger H. Smith -- The booming book clubs / Thomas Weyr -- The big boom in remaindering / Paul D. Doebler.".
• catalog tableOfContents "Helen Meyer, President of Dell Publishing Company / PW Interview -- George Brockway, of W.W. Norton, is an independent publisher with some thoughts to match / PW Interview -- An editor's faith in fiction / Robert Gottlieb -- Fifty years of publishing at Random / John F. Baker -- Book manufacturing 1975 : The challenge to publishing management / Paul D. Doebler -- The new realities in book manufacturing / Edward McSweeney -- The publisher's responsiblility to communicate / Alexander J. Burke, Jr. -- The manufacturer's ability to serve / Charles C. Bronson -- The trouble with production departments / Leonard Shatzkin -- Why managing production is so complicated / Fred M. Kleeberg -- Making up pages on video screens : the last frontier / Paul D. Doebler -- University press research project provides knowledge on in-house composition operations / Paul D. Doebler -- Video editing come to book publishing / Paul D. Doebler -- Marketing : advertising and promotion -- The road to the top for "The Seven-Per-Cent Solution" -- not at all elementary / Thomas Weyr.".
• catalog tableOfContents "Meet wunderkind : he may be the publisher of tomorrow / Michael Korda -- Editors and other creative people are introduced to the financial side of book operations / Paul D. Doebler -- Some hard facts about the economics of fiction / John P. Dessauer -- Too many books? / John P Dessauer -- The cult of novelty and its fatal consequence to publishers -- The economic hazards of overprinting and inventory inflation -- Too many books? some contrary views / C.G. Benjamin, G.P. Brockway & P.S. Prescott -- Too many books? an author's experience / Anthony Netboy -- Publishing on a shoestring / Merril Pollack -- Midwives, middlemen and auctioneers / Thomas Weyr -- Matters of taste-and tax shelters / Thomas Weyr -- Writers and editors : the publishing lifeline / Barbara A. Bannon -- A fair deal for authors / George Borchardt -- How to read a royalty statement / Georges Borchardt -- Arthur Thornhill, Jr., President of Little, Brown, Surveys the perspective from 34 Beacon Street / PW Interview.".
• catalog title "The Business of publishing : a PW anthology / with an introd. by Arnold W. Ehrlich.".
• catalog type "text".