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- catalog contributor b6544606.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Includes bibliographical references (p. 331-357) and indexes.".
- catalog description "Prologue : opinion leaders in the wilderness -- The early studies -- The methods of studying opinion leadership -- Typologies of opinion leaders -- The characteristics of opinion leaders -- Who leads the leaders? -- Opinion leaders in marketing -- Opinion leaders in fashion -- Opinion leaders in politics -- Opinion leaders in family planning Opinion leaders in science -- Opinion leaders in agriculture -- Opinion leaders in health care -- Criticism and modifications -- The influentials : reemergence as opinion leaders? -- The influentials as leaders and agenda-setters.".
- catalog extent "xiv, 370 p. ;".
- catalog hasFormat "Influentials.".
- catalog identifier "0791421414 (HC : acid-free)".
- catalog identifier "0791421422 (PB : acid-free)".
- catalog isFormatOf "Influentials.".
- catalog isPartOf "SUNY series in human communication processes.".
- catalog isPartOf "SUNY series, human communication processes".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Albany : State University of New York Press,".
- catalog relation "Influentials.".
- catalog subject "303.3/8 20".
- catalog subject "HM261 .W42 1994".
- catalog subject "Opinion leadership".
- catalog subject "Public opinion.".
- catalog tableOfContents "Prologue : opinion leaders in the wilderness -- The early studies -- The methods of studying opinion leadership -- Typologies of opinion leaders -- The characteristics of opinion leaders -- Who leads the leaders? -- Opinion leaders in marketing -- Opinion leaders in fashion -- Opinion leaders in politics -- Opinion leaders in family planning Opinion leaders in science -- Opinion leaders in agriculture -- Opinion leaders in health care -- Criticism and modifications -- The influentials : reemergence as opinion leaders? -- The influentials as leaders and agenda-setters.".
- catalog title "The influentials : people who influence people / Gabriel Weimann.".
- catalog type "text".