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- catalog contributor b6544625.
- catalog contributor b6544626.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The money arrow : an introduction to audiencemaking / James S. Ettema, D. Charles Whitney / Victim, consumer, or commodity? Audience models in communication policy / James G. Webster, Patricia F. Phalen -- Producing children's television programs / Ellen A. Wartella -- Made-to-order and standardized audiences : forms of reality in audience measurement / Peter V. Miller -- Power to the people (meter) : audience measurement technology and media specialization / Beth E. Barnes, Lynne M. Thomson -- The changing infrastructure of public opinion / Susan Herbst, James R. Beniger -- One-way flows and the economics of audiencemaking / Steven S. Wildman -- The stock market as audience : the impact of public ownership on newspapers / Paul M. Hirsch, Tracy A. Thompson -- The role of the audience in the production of culture : a personal research retrospective / Muriel Goldsman Cantor -- Measured markets and unknown audiences : case studies from the production and consumption of music / Richard A. Peterson -- The audience at home : the early recording industry and the marketing of musical taste / Marsha Siefert -- The vaudeville circuit / Robert W. Snyder.".
- catalog extent "242 ;".
- catalog hasFormat "Audiencemaking.".
- catalog identifier "0803946252 (cl)".
- catalog identifier "0803946260 (pb)".
- catalog isFormatOf "Audiencemaking.".
- catalog isPartOf "Sage annual reviews of communication research ; v. 22".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "Audiencemaking.".
- catalog subject "302.23 20".
- catalog subject "Mass media Audiences.".
- catalog subject "Mass media Economic aspects.".
- catalog subject "P96.A83 A95 1994".
- catalog tableOfContents "The money arrow : an introduction to audiencemaking / James S. Ettema, D. Charles Whitney / Victim, consumer, or commodity? Audience models in communication policy / James G. Webster, Patricia F. Phalen -- Producing children's television programs / Ellen A. Wartella -- Made-to-order and standardized audiences : forms of reality in audience measurement / Peter V. Miller -- Power to the people (meter) : audience measurement technology and media specialization / Beth E. Barnes, Lynne M. Thomson -- The changing infrastructure of public opinion / Susan Herbst, James R. Beniger -- One-way flows and the economics of audiencemaking / Steven S. Wildman -- The stock market as audience : the impact of public ownership on newspapers / Paul M. Hirsch, Tracy A. Thompson -- The role of the audience in the production of culture : a personal research retrospective / Muriel Goldsman Cantor -- Measured markets and unknown audiences : case studies from the production and consumption of music / Richard A. Peterson -- The audience at home : the early recording industry and the marketing of musical taste / Marsha Siefert -- The vaudeville circuit / Robert W. Snyder.".
- catalog title "Audiencemaking : how the media create the audience / editors, James S. Ettema and D. Charles Whitney.".
- catalog type "text".