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- catalog contributor b6716757.
- catalog contributor b6716758.
- catalog contributor b6716759.
- catalog created "[c1968]".
- catalog date "1968".
- catalog date "[c1968]".
- catalog dateCopyrighted "[c1968]".
- catalog description "Bibliography: p. 211-213.".
- catalog extent "221 p.".
- catalog identifier "0803866720".
- catalog isPartOf "Communication arts book".
- catalog issued "1968".
- catalog issued "[c1968]".
- catalog language "eng".
- catalog publisher "New York, Hastings House".
- catalog subject "658.5/7".
- catalog subject "HF5415.15 .G46".
- catalog subject "New products.".
- catalog subject "Product management.".
- catalog title "Successful management of new products, by John T. Gerlach and Charles Anthony Wainwright.".
- catalog type "text".