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- catalog abstract "In Fashion Fundamentals, Professor Bernice G. Chambers makes a contribution to the literature of retailing that has long been needed. For the first time, she brings together a wealth of material that has existed only in the pages of a bewildering array of consumer publications, trade papers, market reports, and research studies. From her own varied experience as a practitioner and teacher, and from the experience of the many buyers and manufacturers with whom she maintains constant contact, Professor Chambers has compiled a comprehensive book on Fashion Fundamentals, written from the retailer's point of view. In simple, easy-to-understand terms, the author interprets fashion as a social force, explains how the fashion world works, and evaluates the opportunities in the field for young men and women. She introduces the most influential French, English, and American designers and manufacturers. She provides the essential facts about the design, construction, and materials of fashion merchandise, including dresses; coats, suits, and furs; millinery; shoes and jewelry; bags and gloves. To aid young men and women to choose and to prepare for careers in the fashion world, the author defines the techniques of styling, buying, promoting, and selling fashion merchandise. - Editor's foreword.".
- catalog contributor b6717352.
- catalog created "1947.".
- catalog date "1947".
- catalog date "1947.".
- catalog dateCopyrighted "1947.".
- catalog description "Bibliography: p.482-488.".
- catalog description "Fashion as a social force -- Opportunities in the fashion world -- How the fashion world works -- Paris and the Parisian couture -- Fashion in England -- American designers -- American apparel manufacturers -- Dresses -- Coats, suits, and furs -- Millinery -- Shoes -- Jewelry -- Other accessories: bags and gloves -- Buying fashion merchandise -- Styling and fashion co-ordination -- Fashion shows -- Advertising and sales promotion.".
- catalog description "In Fashion Fundamentals, Professor Bernice G. Chambers makes a contribution to the literature of retailing that has long been needed. For the first time, she brings together a wealth of material that has existed only in the pages of a bewildering array of consumer publications, trade papers, market reports, and research studies. From her own varied experience as a practitioner and teacher, and from the experience of the many buyers and manufacturers with whom she maintains constant contact, Professor Chambers has compiled a comprehensive book on Fashion Fundamentals, written from the retailer's point of view. In simple, easy-to-understand terms, the author interprets fashion as a social force, explains how the fashion world works, and evaluates the opportunities in the field for young men and women. She introduces the most influential French, English, and American designers and manufacturers. She provides the essential facts about the design, construction, and materials of fashion merchandise, including dresses; coats, suits, and furs; millinery; shoes and jewelry; bags and gloves. To aid young men and women to choose and to prepare for careers in the fashion world, the author defines the techniques of styling, buying, promoting, and selling fashion merchandise. - Editor's foreword.".
- catalog extent "xvii, 501 p.".
- catalog isPartOf "Prentice-Hall retailing series".
- catalog issued "1947".
- catalog issued "1947.".
- catalog language "eng".
- catalog publisher "New York,".
- catalog subject "646".
- catalog subject "Clothing trade.".
- catalog subject "Fashion.".
- catalog subject "TT497 .C47".
- catalog tableOfContents "Fashion as a social force -- Opportunities in the fashion world -- How the fashion world works -- Paris and the Parisian couture -- Fashion in England -- American designers -- American apparel manufacturers -- Dresses -- Coats, suits, and furs -- Millinery -- Shoes -- Jewelry -- Other accessories: bags and gloves -- Buying fashion merchandise -- Styling and fashion co-ordination -- Fashion shows -- Advertising and sales promotion.".
- catalog title "Fashion fundamentals.".
- catalog type "text".