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- catalog contributor b6724868.
- catalog created "1964]".
- catalog date "1964".
- catalog date "1964]".
- catalog dateCopyrighted "1964]".
- catalog extent "36 p.".
- catalog isPartOf "[American Management Association] Management bulletin, 53".
- catalog issued "1964".
- catalog issued "1964]".
- catalog language "eng".
- catalog publisher "[New York,".
- catalog subject "HF5770 .A6523".
- catalog subject "Marketing.".
- catalog subject "Packaging.".
- catalog title "The package: key component of marketing strategy; developing the package to strengthen merchandising, to supplement advertising, and to promote the corporate image.".
- catalog type "text".