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- catalog contributor b6739915.
- catalog created "1966.".
- catalog date "1966".
- catalog date "1966.".
- catalog dateCopyrighted "1966.".
- catalog description "Bibliography: leaves [150]-[155]".
- catalog description "Thesis--Harvard.".
- catalog extent "149, [7], 14 ℓ.".
- catalog issued "1966".
- catalog issued "1966.".
- catalog language "eng".
- catalog publisher "[Boston] Graduate School of Business Administration, George F. Baker Foundation, Harvard University,".
- catalog subject "Advertising.".
- catalog subject "HF5823 .A85y".
- catalog title "Word of mouth advertising; the role of product-related conversations in the diffusion of a new food product, by Johan Arndt.".
- catalog type "text".