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- catalog alternative "Consumers' confidence in themselves and their judgments".
- catalog contributor b6739916.
- catalog created "1967.".
- catalog date "1967".
- catalog date "1967.".
- catalog dateCopyrighted "1967.".
- catalog description "Bibliography: ℓ. 216-221.".
- catalog description "Thesis (Dr. of Business Administration)--Harvard University.".
- catalog extent "xi, 295 ℓ.".
- catalog issued "1967".
- catalog issued "1967.".
- catalog language "eng".
- catalog publisher "[Boston] : Graduate School of Business Administration, George F. Baker Foundation, Harvard University,".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "Consumers.".
- catalog subject "HF5415.3 .B3y".
- catalog subject "Motivation research (Marketing)".
- catalog title "Consumers' confidence in themselves and their judgments".
- catalog title "The influence of advertising as a function of consumers' confidence in themselves and their judgments; an experimental inquiry into consumer behavior and communication in marketing, by Jeffrey A. Barach.".
- catalog type "text".