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- catalog contributor b6759132.
- catalog created "1977.".
- catalog date "1977.".
- catalog date "1978".
- catalog dateCopyrighted "1977.".
- catalog description "Includes bibliography.".
- catalog description "Thesis--Harvard University.".
- catalog extent "ca. 300 leaves in various foliations :".
- catalog issued "1977.".
- catalog issued "1978".
- catalog language "eng".
- catalog publisher "[Boston] : Graduate School of Business Administration, George F. Baker Foundation, Harvard University,".
- catalog subject "Advertising.".
- catalog subject "HF5438.5 .S75 1978".
- catalog subject "Marketing.".
- catalog subject "Sales promotion.".
- catalog title "Determining promotional strategy : an investigation of the advertising/sales promotion allocation decision process / Roger A. Strang.".
- catalog type "text".