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- catalog contributor b6817259.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description "Includes bibliographical references (p. [262]-263) and index.".
- catalog extent "xiv, 268 p. :".
- catalog identifier "0077077660 :".
- catalog isPartOf "McGraw-Hill marketing for professionals series".
- catalog isPartOf "McGraw-Hill marketing for professionals.".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog publisher "London ; New York : McGraw-Hill Book Co.,".
- catalog subject "658.8/4 20".
- catalog subject "Database marketing.".
- catalog subject "Direct marketing.".
- catalog subject "HF5415.126 .O96 1993".
- catalog subject "Marketing Management.".
- catalog title "Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek.".
- catalog type "text".