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- catalog abstract ""Global Strategies features examples from successful companies around the world, as well as commentary from the preeminent voices in the field." "Global Strategies does not offer a simple antidote to the challenge of achieving global competitiveness. Rather, it illustrates the many types of strategies that companies have developed to cope with an increasingly dynamic environment. As the trend toward internationalization continues to accelerate, Global Strategies will be a valuable resource for executives and managers setting their sights on the world."--Jacket.".
- catalog alternative "Harvard business review.".
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description ""Global Strategies features examples from successful companies around the world, as well as commentary from the preeminent voices in the field." "Global Strategies does not offer a simple antidote to the challenge of achieving global competitiveness. Rather, it illustrates the many types of strategies that companies have developed to cope with an increasingly dynamic environment. As the trend toward internationalization continues to accelerate, Global Strategies will be a valuable resource for executives and managers setting their sights on the world."--Jacket.".
- catalog description "Strategic intent / Gary Hamel and C.K. Prahalad -- How global companies win out / Thomas Hout, Michael E. Porter, and Eileen Rudden -- The globalization of Europe : an interview with Wisse Dekker / Nan Stone -- The right way to go global : an interview with Whirlpool CEO David Whitwam / Regina Fazio Maruca -- What is a global manager? / Christopher A. Bartlett and Sumantra Ghosal -- Manufacturing's new economies of scale / Michael E. McGrath and Richard W. Hoole -- Global logic of strategic alliances / Kenichi Ohmae -- Cooperate to compete globally / Howard V. Perlmutter and David A. Heenan --Insider unilever : the evolving transnational company / Floris A. Maljers -- Beware the pitfalls of global marketing / Kamran Kashani -- Winging it in foreign markets / Martin van Mesdag -- Customizing global marketing / John A. Quelch and Edward J. Hoff -- Local memoirs of a global manager / Gurcharan Das -- From complacency to competitiveness : an interview with Vitro's Ernesto Martens / Nancy A. Nichols -- Afterword : what "thinking globally" really means / Rosabeth Moss Kanter.".
- catalog extent "xix, 243 p. :".
- catalog hasFormat "Global strategies.".
- catalog identifier "0875845614 (alk. paper) :".
- catalog isFormatOf "Global strategies.".
- catalog isPartOf "The Harvard business review book series".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Boston, MA : Harvard Business School Press,".
- catalog relation "Global strategies.".
- catalog subject "658/.049 20".
- catalog subject "Competition, International.".
- catalog subject "HD2755.5 .G554 1994".
- catalog subject "International business enterprises.".
- catalog subject "Strategic planning.".
- catalog tableOfContents "Strategic intent / Gary Hamel and C.K. Prahalad -- How global companies win out / Thomas Hout, Michael E. Porter, and Eileen Rudden -- The globalization of Europe : an interview with Wisse Dekker / Nan Stone -- The right way to go global : an interview with Whirlpool CEO David Whitwam / Regina Fazio Maruca -- What is a global manager? / Christopher A. Bartlett and Sumantra Ghosal -- Manufacturing's new economies of scale / Michael E. McGrath and Richard W. Hoole -- Global logic of strategic alliances / Kenichi Ohmae -- Cooperate to compete globally / Howard V. Perlmutter and David A. Heenan --Insider unilever : the evolving transnational company / Floris A. Maljers -- Beware the pitfalls of global marketing / Kamran Kashani -- Winging it in foreign markets / Martin van Mesdag -- Customizing global marketing / John A. Quelch and Edward J. Hoff -- Local memoirs of a global manager / Gurcharan Das -- From complacency to competitiveness : an interview with Vitro's Ernesto Martens / Nancy A. Nichols -- Afterword : what "thinking globally" really means / Rosabeth Moss Kanter.".
- catalog title "Global strategies : insights from the world's leading thinkers / with a preface by Percy Barnevik ; afterword by Rosabeth Moss Kanter.".
- catalog type "text".