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- catalog contributor b6888653.
- catalog contributor b6888654.
- catalog contributor b6888655.
- catalog contributor b6888656.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Includes bibliographical references.".
- catalog description "Marketing models : past, present and future / Gary L. Lilien -- Marketing science's pilgrimage to the Ivory Tower / Hermann Simon -- Theory or well-based results : which comes first? / A. S. C. Ehrenberg -- Diagnosing competition : developments and findings / Peter S. H. Leeflang and Dick R. Wittink -- Productivity versus relative efficiency in marketing : past and future? / Leonard J. Parsons -- Modeling the diffusion of new durable goods : word-of-mouth effect versus consumer heterogeneity / Albert C. Bemmaor -- Research on modeling industrial markets / Maryse J. Brand and Peter S. H. Leeflang -- Scholarly traditions and European roots of American consumer research / Harold H. Kassarjian -- Cross-national consumer research traditions / Susan P. Douglas, Maureen A. Morrin, and C. Samuel Craig -- The markets-as-networks tradition in Sweden / Jan Johanson and Lars-Gunnar Mattsson -- Interorganizational marketing exchange : metatheoretical analysis of current research approaches / K. E. Kristian Möller -- The emerging tradition of historical research in marketing : history of marketing and marketing of history / Franck Cochoy -- Metaphor at work / Christophe Van den Bulte.".
- catalog extent "xxii, 442 p. :".
- catalog identifier "0792393880 (acid-free paper)".
- catalog isPartOf "International series in quantitative marketing".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Boston : Kluwer Academic Publishers,".
- catalog spatial "Europe".
- catalog spatial "United States".
- catalog subject "658.8/3 20".
- catalog subject "HF5415.2 .R444 1994".
- catalog subject "Marketing research Congresses.".
- catalog subject "Marketing research Europe Congresses.".
- catalog subject "Marketing research United States Congresses.".
- catalog tableOfContents "Marketing models : past, present and future / Gary L. Lilien -- Marketing science's pilgrimage to the Ivory Tower / Hermann Simon -- Theory or well-based results : which comes first? / A. S. C. Ehrenberg -- Diagnosing competition : developments and findings / Peter S. H. Leeflang and Dick R. Wittink -- Productivity versus relative efficiency in marketing : past and future? / Leonard J. Parsons -- Modeling the diffusion of new durable goods : word-of-mouth effect versus consumer heterogeneity / Albert C. Bemmaor -- Research on modeling industrial markets / Maryse J. Brand and Peter S. H. Leeflang -- Scholarly traditions and European roots of American consumer research / Harold H. Kassarjian -- Cross-national consumer research traditions / Susan P. Douglas, Maureen A. Morrin, and C. Samuel Craig -- The markets-as-networks tradition in Sweden / Jan Johanson and Lars-Gunnar Mattsson -- Interorganizational marketing exchange : metatheoretical analysis of current research approaches / K. E. Kristian Möller -- The emerging tradition of historical research in marketing : history of marketing and marketing of history / Franck Cochoy -- Metaphor at work / Christophe Van den Bulte.".
- catalog title "Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien, Bernard Pras.".
- catalog type "Conference proceedings. fast".
- catalog type "text".