Matches in Harvard for { <http://id.lib.harvard.edu/aleph/004900593/catalog> ?p ?o. }
Showing items 1 to 25 of
25
with 100 items per page.
- catalog abstract "American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast of characters includes a host of remarkable figures in or around advertising, from P.T. Barnum and Theodore Dreiser to John B. Watson and Joseph Cornell. The book explores the ways that advertising collaborated with other cultural institutions to produce what have become the dominant aspirations, anxieties, and even notions of personal identity in the twentieth-century United States. Moving from the carnivals and market fairs of Renaissance Europe to the traveling peddlers of nineteenth-century America, Jackson Lears shows how early advertisers encouraged a new kind of magical thinking, detached from religious traditions and geared to an emerging market society. While patent medicine advertising's promise of magical self-transformation and exotic sensuality posed challenges to moral standards, advertisers themselves eventually sought to contain the subversive potential of this promise even as they continued to conjure it up.".
- catalog contributor b6929719.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast of characters includes a host of remarkable figures in or around advertising, from P.T. Barnum and Theodore Dreiser to John B. Watson and Joseph Cornell. The book explores the ways that advertising collaborated with other cultural institutions to produce what have become the dominant aspirations, anxieties, and even notions of personal identity in the twentieth-century United States. Moving from the carnivals and market fairs of Renaissance Europe to the traveling peddlers of nineteenth-century America, Jackson Lears shows how early advertisers encouraged a new kind of magical thinking, detached from religious traditions and geared to an emerging market society. While patent medicine advertising's promise of magical self-transformation and exotic sensuality posed challenges to moral standards, advertisers themselves eventually sought to contain the subversive potential of this promise even as they continued to conjure it up.".
- catalog description "Includes bibliographical references (p. [415]-476) and index.".
- catalog description "Pt.1. The reconfiguration of wealth: from fecund earth to efficient factory -- pt. 2. The containment of carnival: advertising and American social values from the patent medicine era to the consolidation of corporate power -- pt. 3. Art, truth and humbug: the search for form and meaning in a commodity civilization.".
- catalog extent "xiv, 492 p. :".
- catalog identifier "0465090753 (pbk.)".
- catalog identifier "0465090761 :".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "New York : BasicBooks,".
- catalog spatial "United States".
- catalog subject "659.1/0973 20".
- catalog subject "Advertising United States History 19th century.".
- catalog subject "Advertising United States History 20th century.".
- catalog subject "HF5813.U6 L418 1994".
- catalog tableOfContents "Pt.1. The reconfiguration of wealth: from fecund earth to efficient factory -- pt. 2. The containment of carnival: advertising and American social values from the patent medicine era to the consolidation of corporate power -- pt. 3. Art, truth and humbug: the search for form and meaning in a commodity civilization.".
- catalog title "Fables of abundance : a cultural history of advertising in America / Jackson Lears.".
- catalog type "History. fast".
- catalog type "text".