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- catalog contributor b6973651.
- catalog created "1960.".
- catalog date "1960".
- catalog date "1960.".
- catalog dateCopyrighted "1960.".
- catalog description "Includes bibliography.".
- catalog extent "293 p.".
- catalog isPartOf "McGraw-Hill series in marketing and advertising".
- catalog issued "1960".
- catalog issued "1960.".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill,".
- catalog spatial "United States.".
- catalog subject "658.83".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "Consumers United States.".
- catalog subject "HC110.C6 B7".
- catalog subject "Marketing research.".
- catalog title "The spenders.".
- catalog type "text".