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- catalog contributor b6973659.
- catalog contributor b6973660.
- catalog contributor b6973661.
- catalog contributor b6973662.
- catalog created "[1966]".
- catalog date "1966".
- catalog date "[1966]".
- catalog dateCopyrighted "[1966]".
- catalog description "Bibliographical footnotes.".
- catalog description "I: Introduction and an overview -- II: Buying and consumption -- III: Influencing consumer choice -- IV: Market segmentation -- V: Consumer-brand relationships -- VI: Summary appraisals and looks to the future.".
- catalog extent "viii, 247 p.".
- catalog hasFormat "On knowing the consumer.".
- catalog isFormatOf "On knowing the consumer.".
- catalog isPartOf "The Wiley marketing series".
- catalog isPartOf "Wiley marketing series.".
- catalog issued "1966".
- catalog issued "[1966]".
- catalog language "eng".
- catalog publisher "New York, Wiley".
- catalog relation "On knowing the consumer.".
- catalog spatial "United States.".
- catalog subject "658.83973".
- catalog subject "Consumers United States.".
- catalog subject "HC110.C6 C56 1964".
- catalog tableOfContents "I: Introduction and an overview -- II: Buying and consumption -- III: Influencing consumer choice -- IV: Market segmentation -- V: Consumer-brand relationships -- VI: Summary appraisals and looks to the future.".
- catalog title "On knowing the consumer; [proceedings] edited by Joseph W. Newman.".
- catalog type "text".