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- catalog contributor b6979726.
- catalog contributor b6979727.
- catalog contributor b6979728.
- catalog created "[1967]".
- catalog date "1967".
- catalog date "[1967]".
- catalog dateCopyrighted "[1967]".
- catalog description "Includes bibliographies.".
- catalog description "Part I. World marketing and business strategy -- Part II. Culture, customs, and attitudes in the world marketplace -- Part III. Organization policies and decisions -- Part IV. World marketing financial aspects -- Part V. Researching the world marketplace -- Part VI. Distribution channels and strategy -- Part VII. Marketing communications policies and problems.".
- catalog extent "xi, 391 p.".
- catalog hasFormat "World marketing.".
- catalog isFormatOf "World marketing.".
- catalog isPartOf "The Wiley marketing series".
- catalog isPartOf "Wiley marketing series.".
- catalog issued "1967".
- catalog issued "[1967]".
- catalog language "eng".
- catalog publisher "New York, Wiley".
- catalog relation "World marketing.".
- catalog subject "658.1/8".
- catalog subject "HD69.I7 R9".
- catalog subject "International business enterprises.".
- catalog subject "Market surveys.".
- catalog tableOfContents "Part I. World marketing and business strategy -- Part II. Culture, customs, and attitudes in the world marketplace -- Part III. Organization policies and decisions -- Part IV. World marketing financial aspects -- Part V. Researching the world marketplace -- Part VI. Distribution channels and strategy -- Part VII. Marketing communications policies and problems.".
- catalog title "World marketing; a multinational approach [by] John K. Ryans, Jr. [and] James C. Baker.".
- catalog type "text".