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- catalog contributor b6989470.
- catalog created "1994.".
- catalog date "1994".
- catalog date "1994.".
- catalog dateCopyrighted "1994.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "International advertising research and international communication theory / Elli Lester -- The role of cultural value orientations in cross-cultural research and international marketing and advertising / John A. McCarty -- Implications of social values for consumer communications : the case of the European Community / Lynn R. Kahle, Sharon Beatty, and John Mager -- Advertising to the "other" culture : women's use of language and language's use of women / Barbara B. Stern -- Multinational gender positioning : a call for research / Laura M. Milner -- Advertising, anthropology, and cultural brokers : a research report / Roberta J. Astroff -- National boundaries in magazine advertising : perspectives on verbal and nonverbal communications / Fairfid M. Caudle -- Hard sell versus soft sell : a comparison of American and British advertising / Sandra Bradley, Jacqueline Hitchon, and Esther Thorson -- Advertising in the People's Republic of China / Paul R. Prabhaker and Paul Sauer --".
- catalog description "The difficulty of standardizing international advertising : some propositions and evidence from Japanese, Korean, and U.S. television advertising / Charles R. Taylor, Gordon E. Miracle, and Kyu Yeol Chang -- "Are they saying the same thing?" : an exploratory study of Japanese and American automobile advertising / Stephen J. Gould and Yuko Minowa -- Developing a text-theoretic methodology for analyzing subcultural market segments : a pilot study / Robert J. Corey and Jerome D. Williams -- Toward a universal paradigm for examining processing of brand information : an application of illusory correlation theory / Anita M. Bozzolo and Timothy C. Brock.".
- catalog extent "xii, 266 p. :".
- catalog identifier "0805811370".
- catalog identifier "0805813950 (pbk.)".
- catalog issued "1994".
- catalog issued "1994.".
- catalog language "eng".
- catalog publisher "Hillsdale, N.J. : Lawrence Erlbaum Associates,".
- catalog subject "659.1 20".
- catalog subject "Advertising Cross-cultural studies.".
- catalog subject "Consumer behavior Cross-cultural studies.".
- catalog subject "HF5821 .G55 1994".
- catalog subject "Marketing Cross-cultural studies.".
- catalog tableOfContents "International advertising research and international communication theory / Elli Lester -- The role of cultural value orientations in cross-cultural research and international marketing and advertising / John A. McCarty -- Implications of social values for consumer communications : the case of the European Community / Lynn R. Kahle, Sharon Beatty, and John Mager -- Advertising to the "other" culture : women's use of language and language's use of women / Barbara B. Stern -- Multinational gender positioning : a call for research / Laura M. Milner -- Advertising, anthropology, and cultural brokers : a research report / Roberta J. Astroff -- National boundaries in magazine advertising : perspectives on verbal and nonverbal communications / Fairfid M. Caudle -- Hard sell versus soft sell : a comparison of American and British advertising / Sandra Bradley, Jacqueline Hitchon, and Esther Thorson -- Advertising in the People's Republic of China / Paul R. Prabhaker and Paul Sauer --".
- catalog tableOfContents "The difficulty of standardizing international advertising : some propositions and evidence from Japanese, Korean, and U.S. television advertising / Charles R. Taylor, Gordon E. Miracle, and Kyu Yeol Chang -- "Are they saying the same thing?" : an exploratory study of Japanese and American automobile advertising / Stephen J. Gould and Yuko Minowa -- Developing a text-theoretic methodology for analyzing subcultural market segments : a pilot study / Robert J. Corey and Jerome D. Williams -- Toward a universal paradigm for examining processing of brand information : an application of illusory correlation theory / Anita M. Bozzolo and Timothy C. Brock.".
- catalog title "Global and multinational advertising / edited by Basil G. Englis.".
- catalog type "text".