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- catalog abstract "Ivan L. Preston, recognized as a preeminent scholar of the legal dimensions of American advertising, has written The Tangled Web They Weave for the ordinary consumer as well as for advertisers and trade regulators. His frank aim is to demonstrate how advertising can better serve its audience. Advertising, Preston points out, is full of falsity that is quite legal. Indeed, clever presentation of lies can make advertising entertaining to consumers, and Preston provides lively examples and anecdotes of such cases. The problem with falsity in advertising, he argues, is not so much with the bald lie as it is with deception. It is in this thicket of implied claims that he shows us the dangers and indicates the need for regulatory adjustment. Preston takes us down the slippery slope, from the high ground of honest product claims to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising. The cases he describes are sometimes comic and sometimes shocking and infuriating. Preston's agenda is not merely to cry Foul! He sees advertising as performing not only a legitimate but an important public service. It is in all our interests, therefore, to perfect and not just pillory. As he concludes, "It is the time to see a way to serve society by creating a standard of personal and corporate credibility under which all advertisers, regulators, and consumers should want to live."".
- catalog contributor b6994146.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Includes bibliographical references (p. 213-220) and index.".
- catalog description "Ivan L. Preston, recognized as a preeminent scholar of the legal dimensions of American advertising, has written The Tangled Web They Weave for the ordinary consumer as well as for advertisers and trade regulators. His frank aim is to demonstrate how advertising can better serve its audience. Advertising, Preston points out, is full of falsity that is quite legal. Indeed, clever presentation of lies can make advertising entertaining to consumers, and Preston provides lively examples and anecdotes of such cases. The problem with falsity in advertising, he argues, is not so much with the bald lie as it is with deception. It is in this thicket of implied claims that he shows us the dangers and indicates the need for regulatory adjustment. Preston takes us down the slippery slope, from the high ground of honest product claims to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising. The cases he describes are sometimes comic and sometimes shocking and infuriating. Preston's agenda is not merely to cry Foul! He sees advertising as performing not only a legitimate but an important public service. It is in all our interests, therefore, to perfect and not just pillory. As he concludes, "It is the time to see a way to serve society by creating a standard of personal and corporate credibility under which all advertisers, regulators, and consumers should want to live."".
- catalog description "The Sears dishwasher case -- The Volvo case -- The Kraft cheese case -- The headache remedy cases: Anacin, Tylenol, Bayer, and others -- The Sunoco gasoline case.".
- catalog extent "ix, 225 p. ;".
- catalog hasFormat "Tangled web they weave.".
- catalog identifier "029914190X (cloth)".
- catalog isFormatOf "Tangled web they weave.".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Madison, Wis. : University of Wisconsin Press,".
- catalog relation "Tangled web they weave.".
- catalog spatial "United States.".
- catalog subject "343.73/082 347.30382 20".
- catalog subject "Advertising United States.".
- catalog subject "Advertising laws United States.".
- catalog subject "Deceptive advertising United States.".
- catalog subject "KF1614 .P74 1994".
- catalog tableOfContents "The Sears dishwasher case -- The Volvo case -- The Kraft cheese case -- The headache remedy cases: Anacin, Tylenol, Bayer, and others -- The Sunoco gasoline case.".
- catalog title "The tangled web they weave : truth, falsity, and advertisers / Ivan L. Preston.".
- catalog type "text".