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- catalog contributor b7007035.
- catalog contributor b7007036.
- catalog contributor b7007037.
- catalog created "[1994], c1995.".
- catalog date "1994".
- catalog date "[1994], c1995.".
- catalog dateCopyrighted "[1994], c1995.".
- catalog description "Choice Outstanding Academic Books and Nonprint Materials".
- catalog description "Includes bibliographical references and index.".
- catalog description "The global imperative : the world is your market place -- Familiarity breeds success : international research : the broad-brush approach -- The closer, the better : in-depth international research -- Taking your first steps : finding local guides and shipping the goods -- Presence without proprietorship : easing into the market through licensing and franchising -- The art of negotiation : global style -- What if the shoe doesn't fit : adapting products for international markets -- What price the world? Global pricing strategy -- The payoff : establishing terms of payment -- Tapping into public financing : commercial loans and lines of credit -- Countertrade : the old barter system takes on new life -- Betting on the winners : foreign direct investment, joint ventures, and management contracts -- Who's at the wheel? Controlling foreign operations -- Getting the word out : global promotional strategies, policies, and ploys -- Remarkable, risky, and rewarding : global marketing into the 21st century.".
- catalog extent "viii, 308 p. :".
- catalog hasFormat "Global marketing imperative.".
- catalog identifier "0844235504".
- catalog isFormatOf "Global marketing imperative.".
- catalog issued "1994".
- catalog issued "[1994], c1995.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books,".
- catalog relation "Global marketing imperative.".
- catalog subject "658.8/48 20".
- catalog subject "Export marketing Management.".
- catalog subject "HF1416 .C95 1995".
- catalog subject "International business enterprises Management.".
- catalog tableOfContents "The global imperative : the world is your market place -- Familiarity breeds success : international research : the broad-brush approach -- The closer, the better : in-depth international research -- Taking your first steps : finding local guides and shipping the goods -- Presence without proprietorship : easing into the market through licensing and franchising -- The art of negotiation : global style -- What if the shoe doesn't fit : adapting products for international markets -- What price the world? Global pricing strategy -- The payoff : establishing terms of payment -- Tapping into public financing : commercial loans and lines of credit -- Countertrade : the old barter system takes on new life -- Betting on the winners : foreign direct investment, joint ventures, and management contracts -- Who's at the wheel? Controlling foreign operations -- Getting the word out : global promotional strategies, policies, and ploys -- Remarkable, risky, and rewarding : global marketing into the 21st century.".
- catalog title "The global marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant.".
- catalog type "text".