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- catalog abstract "The analysis and interpretation of statistical data can be daunting, but it is a vital part of any successful research project. This text offers a clear, concise guide to the concepts and practice of research design, providing both a thorough grounding in techniques and a discussion of the key issues raised by such methods in relation to the attitudes, behaviour and levels of satisfaction of tourists. It covers the nature of research itself, the design of a research project, qualitative and quantitative research, questionnaire design and implementation, different types of data and their coding, correlations, multiple regression analysis, and the coding and significance of data. It makes extensive reference to software packages, in particular SPSS, NCSS and MINITAB. It is directed to second and third year undergraduates, postgraduates and all those carrying out research projects in tourism.".
- catalog contributor b7059611.
- catalog created "1995.".
- catalog date "1995".
- catalog date "1995.".
- catalog dateCopyrighted "1995.".
- catalog description "1. Research values -- 2. Research design -- an overview -- 3. Tourist satisfaction -- concepts and research issues -- 4. Attitudes and measurement -- 5. Qualitative research -- 6. Quantitative research and questionnaire design -- 7. The implementation of the questionnaire -- 8. Coding data and obtaining descriptive statistics -- 9. The significance of mean scores -- 10. Analysing categorical data -- 11. Correlations and multiple regression analysis -- 12. Factors and clusters -- 13. Final words.".
- catalog description "Includes bibliographical references (pages 296-308) and index.".
- catalog description "The analysis and interpretation of statistical data can be daunting, but it is a vital part of any successful research project. This text offers a clear, concise guide to the concepts and practice of research design, providing both a thorough grounding in techniques and a discussion of the key issues raised by such methods in relation to the attitudes, behaviour and levels of satisfaction of tourists. It covers the nature of research itself, the design of a research project, qualitative and quantitative research, questionnaire design and implementation, different types of data and their coding, correlations, multiple regression analysis, and the coding and significance of data. It makes extensive reference to software packages, in particular SPSS, NCSS and MINITAB. It is directed to second and third year undergraduates, postgraduates and all those carrying out research projects in tourism.".
- catalog extent "xviii, 318 p. ;".
- catalog identifier "0415101573".
- catalog issued "1995".
- catalog issued "1995.".
- catalog language "eng".
- catalog publisher "New York, NY : Routledge,".
- catalog subject "338.4/791/072 20".
- catalog subject "G155.A1 R93 1995".
- catalog subject "Tourism Research.".
- catalog tableOfContents "1. Research values -- 2. Research design -- an overview -- 3. Tourist satisfaction -- concepts and research issues -- 4. Attitudes and measurement -- 5. Qualitative research -- 6. Quantitative research and questionnaire design -- 7. The implementation of the questionnaire -- 8. Coding data and obtaining descriptive statistics -- 9. The significance of mean scores -- 10. Analysing categorical data -- 11. Correlations and multiple regression analysis -- 12. Factors and clusters -- 13. Final words.".
- catalog title "Researching tourist satisfaction : issues, concepts, problems / Chris Ryan.".
- catalog type "text".