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- catalog alternative "Newspaper promotion".
- catalog contributor b7109176.
- catalog contributor b7109177.
- catalog contributor b7109178.
- catalog created "[1960]".
- catalog date "1960".
- catalog date "[1960]".
- catalog dateCopyrighted "[1960]".
- catalog description "Aims and organization. Promotion a major requirement ; Areas of newspaper promotion ; Standards for newspaper promotion ; Proper organization for effective promotion ; Available promotion media ; Costs of effective promotion -- Promoting news and editorial services. Promoting the newspaper's personality ; Promoting the news ; Promoting newspaper features ; Making use of readership surveys -- Promoting advertising services. Medium for total advertising ; Promoting retail advertising ; 100 tested ways to increase advertising linage ; Promoting classified advertising ; 50 tested classified advertising promotions ; Promoting general advertising -- Promoting the newspaper's circulation. Promoting circulation by mail ; Promoting circulation through carriers ; Promoting circulation through salesmen ; 100 tested ways to promote circulation -- Promotion through public relations. Promoting morale within the newspaper organization ; Promoting the newspaper to groups ; Promoting community progress ; Providing community entertainment ; 100 ways to build community good will ; Observing National Newspaper Week ; Promoting through special editions ; Recognition through contest awards.".
- catalog extent "512 p.".
- catalog hasFormat "Tested newspaper promotion.".
- catalog isFormatOf "Tested newspaper promotion.".
- catalog issued "1960".
- catalog issued "[1960]".
- catalog language "eng".
- catalog publisher "Ames, Iowa State University Press".
- catalog relation "Tested newspaper promotion.".
- catalog subject "070.3".
- catalog subject "Newspaper publishing.".
- catalog subject "PN4734 .R8".
- catalog tableOfContents "Aims and organization. Promotion a major requirement ; Areas of newspaper promotion ; Standards for newspaper promotion ; Proper organization for effective promotion ; Available promotion media ; Costs of effective promotion -- Promoting news and editorial services. Promoting the newspaper's personality ; Promoting the news ; Promoting newspaper features ; Making use of readership surveys -- Promoting advertising services. Medium for total advertising ; Promoting retail advertising ; 100 tested ways to increase advertising linage ; Promoting classified advertising ; 50 tested classified advertising promotions ; Promoting general advertising -- Promoting the newspaper's circulation. Promoting circulation by mail ; Promoting circulation through carriers ; Promoting circulation through salesmen ; 100 tested ways to promote circulation -- Promotion through public relations. Promoting morale within the newspaper organization ; Promoting the newspaper to groups ; Promoting community progress ; Providing community entertainment ; 100 ways to build community good will ; Observing National Newspaper Week ; Promoting through special editions ; Recognition through contest awards.".
- catalog title "Newspaper promotion".
- catalog title "Tested newspaper promotion [by] Frank W. Rucker [and] Bert Stolpe.".
- catalog type "text".