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- catalog contributor b7153060.
- catalog contributor b7153061.
- catalog contributor b7153062.
- catalog created "c1964.".
- catalog date "1964".
- catalog date "c1964.".
- catalog dateCopyrighted "c1964.".
- catalog description "Bibliographical footnotes.".
- catalog extent "xxi, 647 p. :".
- catalog hasFormat "Toward scientific marketing.".
- catalog isFormatOf "Toward scientific marketing.".
- catalog issued "1964".
- catalog issued "c1964.".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association,".
- catalog relation "Toward scientific marketing.".
- catalog subject "HF5415 .A5765x".
- catalog subject "Marketing Congresses.".
- catalog title "Toward scientific marketing : proceedings of the winter conference, December 27-28, 1963 / edited by Stephen A. Greyser.".
- catalog type "Conference proceedings. fast".
- catalog type "text".