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- catalog contributor b7155753.
- catalog created "[1962]".
- catalog date "1962".
- catalog date "[1962]".
- catalog dateCopyrighted "[1962]".
- catalog extent "832 p.".
- catalog hasFormat "Readings in marketing.".
- catalog isFormatOf "Readings in marketing.".
- catalog issued "1962".
- catalog issued "[1962]".
- catalog language "eng".
- catalog publisher "Cincinnati, South-Western Pub. Co.".
- catalog relation "Readings in marketing.".
- catalog subject "658.8082".
- catalog subject "HF5415 .W313".
- catalog subject "Marketing.".
- catalog title "Readings in marketing [by] S. George Walters, Max D. Snider [and] Morris L. Sweet.".
- catalog type "text".