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- catalog contributor b7155789.
- catalog created "[1966]".
- catalog date "1966".
- catalog date "[1966]".
- catalog dateCopyrighted "[1966]".
- catalog description "Bibliography: p. 144-147.".
- catalog extent "xvii, 153 p.".
- catalog isPartOf "Perspectives in marketing series".
- catalog issued "1966".
- catalog issued "[1966]".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill".
- catalog subject "658.8".
- catalog subject "HF5415 .S78".
- catalog subject "Marketing.".
- catalog title "Marketing planning: a systems approach [by] Mark E. Stern.".
- catalog type "text".