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- catalog contributor b7155964.
- catalog contributor b7155965.
- catalog created "[1958]".
- catalog date "1958".
- catalog date "[1958]".
- catalog dateCopyrighted "[1958]".
- catalog extent "338 p.".
- catalog issued "1958".
- catalog issued "[1958]".
- catalog language "eng".
- catalog publisher "New York, Harper".
- catalog subject "658.8082".
- catalog subject "HF5415 .E9".
- catalog subject "Marketing.".
- catalog title "Effective marketing action. A special project of the New York Chapter, American Marketing Association.".
- catalog type "text".