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- catalog contributor b7156783.
- catalog contributor b7156784.
- catalog contributor b7156785.
- catalog created "[1964]".
- catalog date "1964".
- catalog date "[1964]".
- catalog dateCopyrighted "[1964]".
- catalog extent "xxviii, 942 p.".
- catalog issued "1964".
- catalog issued "[1964]".
- catalog language "eng".
- catalog publisher "Chicago".
- catalog subject "HF5415.A53 M3".
- catalog subject "Marketing Congresses.".
- catalog title "The marketing concept in action; proceedings [of the] 47th national conference [of the] American Marketing Association, June 15-17, 1964, Dallas, Texas. Edited by Robert M. Kaplan.".
- catalog type "Conference proceedings. fast".
- catalog type "text".