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- catalog contributor b7156786.
- catalog contributor b7156787.
- catalog contributor b7156788.
- catalog created "[1963]".
- catalog date "1963".
- catalog date "[1963]".
- catalog dateCopyrighted "[1963]".
- catalog description "Includes bibliographical references.".
- catalog extent "xxv, 685 p.".
- catalog issued "1963".
- catalog issued "[1963]".
- catalog language "eng".
- catalog publisher "Chicago".
- catalog subject "HF5415 .A429".
- catalog subject "Marketing Congresses.".
- catalog title "Innovation--key to marketing progress; proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington, D. C. Edited by Henry Gomez.".
- catalog type "Conference proceedings. fast".
- catalog type "text".