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- catalog contributor b7156792.
- catalog contributor b7156793.
- catalog created "1957]".
- catalog date "1957".
- catalog date "1957]".
- catalog dateCopyrighted "1957]".
- catalog description "Includes bibliographical references.".
- catalog extent "iv, 242 p. :".
- catalog issued "1957".
- catalog issued "1957]".
- catalog language "eng".
- catalog publisher "[Columbus, Ohio : Modern Art Co.,".
- catalog subject "Marketing Congresses.".
- catalog title "Adaptive behavior in marketing : proceedings of the Winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing / Robert D. Buzzell, editor.".
- catalog type "text".