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- catalog contributor b7158792.
- catalog contributor b7158793.
- catalog contributor b7158794.
- catalog created "c1966.".
- catalog date "1966".
- catalog date "c1966.".
- catalog dateCopyrighted "c1966.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxxii, 786, S-169 p. :".
- catalog issued "1966".
- catalog issued "c1966.".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association,".
- catalog subject "HF5415 .A57549 1966".
- catalog subject "Marketing Congresses.".
- catalog title "New ideas for successful marketing : proceedings of the 1966 world congress, June 13-15, The Palmer House, Chicago, Illinois / edited by John S. Wright and Jac L. Goldstucker.".
- catalog type "text".